Crunchyroll
Crunchyroll Branding and Redesign
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Awarded Gold Clio
After sunsetting Funimation and unifying 9 companies, Crunchyroll needed to redefine who they are. Anime has broadened beyond traditional boundaries and has become a significant part of pop culture. Crunchyroll needed to reflect that in a new aesthetic and design language.
Scope: new logo, custom visual mnemonic, sonic branding, original fonts, custom backgrounds and textures, original manga artwork, and development of 150+ page brand guidelines.
Role: Freelance Executive Producer
Overview of redesigned elements
Updated logo
Mnemonic and sonic branding
136 manga inspired custom glyphs
Custom textures, patterns, and original manga illustrations
Creative examples
SDCC convention booth design, social, and corporate design
